Monday, April 8th, 2024

Solar Eclipse & Opportunity

Happy Solar Eclipse Monday! In case you haven't heard or have missed the signs along the highways, we have a pretty special celestial event happening today - a solar eclipse.
This is a rare event since the path of totality is passing over the United States where over 31.6 million people will be able to see it, including western and northern New York State. In our region we'll be able to witness about 90% coverage between 3:15pm and 3:30pm.
Solar eclipses typically happen every one to three years, but total solar eclipses happen about 18 months somewhere around the world and they're rarely visible because the path of totality passes over the ocean.
The next total solar eclipse visible from the United States will be 20 years from now in August 2044, and likely won't happen right over New York for another 400 years. So, this is a really special opportunity.

So let's talk about opportunity.

Opportunity is defined as a set of circumstances that makes it possible to do something... like when the sun, moon, and earth line up to cast a shadow on the earth, or when we receive a viable lead that could be a client.

To grow a successful business we really have to treat every opportunity as the rare event that it is - when we receive a lead, we have to work to cultivate that lead into a client. We have to nurture the relationship, demonstrating our value with information and resources and support, until it blooms into a working relationship. And once that lead is a client, we have to provide a high level of service and communication during the active transaction until it closes. Then, we have to continue to nurture that relationship after closing.

Fun Facts:

  • 65% of sellers found their agent through a referral from a friend, neighbor, or relative or used an agent they had worked with before to buy or sell a home.
  • 81% of recent sellers contacted only one agent before finding the right agent they worked with to sell their home.
  • 46% of sellers used the same agent to purchase a home as to sell their home. (This share rises to 84% for sellers who purchased a new home within 10 miles.)
  • The typical seller has recommended their agent once since selling their home. 20% of sellers recommended their agent four or more times since selling their home.

These opportunities are all around us.

It's important to build awareness and stay top-of-mind to the people we know well and to the contacts we already have. We have to continue building our contact lists through networking, branding, and marketing. We needs systems in place to help us manage and nurture our contacts when we find them.

We also need a plan in place for when we're feeling overwhelmed.

Are we missing opportunities? Are we getting leads and dropping the ball somewhere? Are we not calling someone back because we're intimidated by phone calls, or because we're having a tough time balancing our schedule? Are we not getting our mailings out because we can't effectively plan ahead or budget for them? Are we holding ourselves back because we don't know what to do or say??

The first step in all of that is admitting we're facing a challenge. And then, there is great news: you can be part of an incredible support system.

Let's chat about it. We can work together to put strategy in place to help you take advantage of every opportunity you have - whether that's marketing, exploring new business building strategies, working on systems, delegating and team building, business management - we will figure it out together so that you're building a sustainable business.

So your biggest opportunity right now is: exploring your opportunity to work in a collaborative work environment with personalized support.